Monday, March 30, 2009

I Dream of Jeannie Collector's packaging


This is another Team Innovation project for which we also project managed the graphic design aspect of the package. The bottle is a two piece rigid set up style, open from the bottom enabling the slide out of Bert-Co's Caddy-Pak (DVD filing system to minimize disc space in a package). It is inclusive with collectors cards.

The outer plastic carton is printed as well as the plastic inserts to really play off of the graphic design. The "sand and beach" image printed on the plastic insert while the characters where printed on the outer plastic carton.

Sasquatch Packaging with "fur"

This is a fun project where our specialty projects team, Team Innovation, was put up to the challenge to create a DVD packaging sleeve and incorporate a "fur" material into the concept.

The creative concept involved several "fur" options to consider, and plastic swirly eyes along with several comps. Once the materials were chosen, the package comps went through a series of test. The end product is a this basic sleeve, with a die-cut shape to have the inserted fur shown through. It looks and feels great