Sasquatch Packaging with "fur"

This is a fun project where our specialty projects team, Team Innovation, was put up to the challenge to create a DVD packaging sleeve and incorporate a "fur" material into the concept.

The creative concept involved several "fur" options to consider, and plastic swirly eyes along with several comps. Once the materials were chosen, the package comps went through a series of test. The end product is a this basic sleeve, with a die-cut shape to have the inserted fur shown through. It looks and feels great